mirror of
https://github.com/K-Dense-AI/claude-scientific-skills.git
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565 lines
15 KiB
TeX
565 lines
15 KiB
TeX
% market_research.sty - Professional Market Research Report Styling
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% For use with XeLaTeX or LuaLaTeX
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% Style inspired by top consulting firms (McKinsey, BCG, Gartner)
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\ProvidesPackage{market_research}[2024/01/01 Market Research Report Style]
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% ============================================================================
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% REQUIRED PACKAGES
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% ============================================================================
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% Page layout and geometry
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\RequirePackage{setspace}
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% Typography
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\RequirePackage[utf8]{inputenc}
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\RequirePackage[T1]{fontenc}
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\RequirePackage{helvet}
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\renewcommand{\familydefault}{\sfdefault}
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% Colors and graphics
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\RequirePackage{xcolor}
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\RequirePackage{graphicx}
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\RequirePackage{tikz}
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% Tables
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\RequirePackage{longtable}
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\RequirePackage{booktabs}
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\RequirePackage{multirow}
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\RequirePackage{array}
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\RequirePackage{colortbl}
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% Lists and formatting
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\RequirePackage{enumitem}
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\RequirePackage{parskip}
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% Boxes and callouts
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% Headers and footers
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\RequirePackage{fancyhdr}
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% Hyperlinks and references
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\RequirePackage{hyperref}
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% Math (for financial projections)
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\RequirePackage{amsmath}
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% Captions
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\RequirePackage{caption}
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\RequirePackage{subcaption}
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% ============================================================================
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% COLOR DEFINITIONS
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% ============================================================================
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% Primary colors (professional blue palette)
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% Secondary colors (complementary)
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% Warning and risk colors
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% Recommendation and action colors
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% Neutral colors
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% Chart colors (colorblind-friendly palette)
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% ============================================================================
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% HYPERLINK CONFIGURATION
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% ============================================================================
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pdftitle={Market Research Report},
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pdfauthor={Market Intelligence},
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pdfsubject={Market Analysis},
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}
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% ============================================================================
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% CHAPTER AND SECTION FORMATTING
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% ============================================================================
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% Chapter formatting - large number with colored title
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{\normalfont\huge\bfseries\color{primaryblue}}
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{\chaptertitlename\ \thechapter}{20pt}{\Huge}
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% Section formatting
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{\thesection}{1em}{}
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% Subsection formatting
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\titleformat{\subsection}
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{\normalfont\large\bfseries\color{secondaryblue}}
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{\thesubsection}{1em}{}
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% Subsubsection formatting
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\titleformat{\subsubsection}
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{\normalfont\normalsize\bfseries\color{darkgray}}
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{\thesubsubsection}{1em}{}
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% Paragraph formatting
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{\theparagraph}{1em}{}
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% ============================================================================
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% HEADER AND FOOTER CONFIGURATION
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% ============================================================================
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\pagestyle{fancy}
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\fancyhf{}
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\fancyhead[L]{\small\textit{\leftmark}}
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\fancyhead[R]{\small\textit{Market Research Report}}
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% Plain page style for chapter pages
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\fancypagestyle{plain}{
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\fancyhf{}
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}
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% ============================================================================
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% BOX ENVIRONMENTS
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% ============================================================================
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% Key Insight Box (Blue) - For major findings and insights
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colback=lightblue!30,
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colframe=primaryblue,
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title=#1,
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bottom=8pt,
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before skip=12pt,
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after skip=12pt,
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}
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% Market Data Box (Green) - For market statistics and data highlights
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arc=3pt,
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right=10pt,
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top=8pt,
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bottom=8pt,
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before skip=12pt,
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}
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% Risk Box (Orange/Warning) - For risk factors and warnings
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\newtcolorbox{riskbox}[1][Risk Factor]{
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colback=lightorange,
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colframe=warningorange,
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fonttitle=\bfseries\color{white},
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title=#1,
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coltitle=white,
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colbacktitle=warningorange,
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boxrule=1pt,
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arc=3pt,
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left=10pt,
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right=10pt,
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bottom=8pt,
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before skip=12pt,
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after skip=12pt,
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% Critical Risk Box (Red) - For critical/high-severity risks
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\newtcolorbox{criticalriskbox}[1][Critical Risk]{
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colback=lightred,
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fonttitle=\bfseries\color{white},
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title=#1,
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boxrule=1pt,
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arc=3pt,
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left=10pt,
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right=10pt,
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top=8pt,
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bottom=8pt,
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before skip=12pt,
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after skip=12pt,
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}
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% Recommendation Box (Purple) - For strategic recommendations
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\newtcolorbox{recommendationbox}[1][Strategic Recommendation]{
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colback=lightpurple,
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colframe=recommendpurple,
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fonttitle=\bfseries\color{white},
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title=#1,
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boxrule=1pt,
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arc=3pt,
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bottom=8pt,
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before skip=12pt,
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after skip=12pt,
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% Callout Box (Gray) - For definitions, notes, supplementary info
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colback=lightgray,
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colframe=mediumgray,
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fonttitle=\bfseries\color{darkgray},
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title=#1,
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boxrule=0.5pt,
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arc=3pt,
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left=10pt,
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right=10pt,
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bottom=8pt,
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before skip=12pt,
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after skip=12pt,
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}
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% Executive Summary Box (Special styling)
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\newtcolorbox{executivesummarybox}[1][Executive Summary]{
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enhanced,
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colback=white,
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colframe=primaryblue,
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fonttitle=\Large\bfseries\color{white},
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title=#1,
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coltitle=white,
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colbacktitle=primaryblue,
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boxrule=2pt,
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arc=5pt,
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left=15pt,
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right=15pt,
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top=12pt,
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bottom=12pt,
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before skip=15pt,
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after skip=15pt,
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shadow={2mm}{-2mm}{0mm}{black!20},
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}
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% Opportunity Box (Teal) - For opportunities and positive findings
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\newtcolorbox{opportunitybox}[1][Opportunity]{
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colback=lightblue!20,
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colframe=accentblue,
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fonttitle=\bfseries\color{white},
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title=#1,
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coltitle=white,
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colbacktitle=accentblue,
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boxrule=1pt,
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arc=3pt,
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left=10pt,
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right=10pt,
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top=8pt,
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bottom=8pt,
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before skip=12pt,
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after skip=12pt,
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}
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% ============================================================================
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% PULL QUOTE ENVIRONMENT
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% ============================================================================
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\newtcolorbox{pullquote}{
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enhanced,
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before skip=15pt,
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after skip=15pt,
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fontupper=\large\itshape\color{darkgray},
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}
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% ============================================================================
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% STATISTIC HIGHLIGHT
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% ============================================================================
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\newcommand{\statbox}[2]{%
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\begin{tcolorbox}[
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colback=primaryblue,
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colframe=primaryblue,
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coltext=white,
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arc=5pt,
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boxrule=0pt,
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width=0.3\textwidth,
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halign=center,
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valign=center,
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before skip=10pt,
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after skip=10pt,
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]
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{\Huge\bfseries #1}\\[5pt]
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{\small #2}
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\end{tcolorbox}
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}
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% ============================================================================
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% TABLE STYLING
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% ============================================================================
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% Alternating row colors command
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\newcommand{\tablerowcolor}{\rowcolor{tablealt}}
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% Table header styling
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\newcommand{\tableheader}[1]{\textbf{\color{white}#1}}
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\newcommand{\tableheaderrow}{\rowcolor{primaryblue}}
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% Professional table environment
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\newenvironment{markettable}[2][htbp]{%
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\begin{table}[#1]
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\centering
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\caption{#2}
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\small
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}{%
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\end{table}
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}
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% ============================================================================
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% FIGURE STYLING
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% ============================================================================
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% Caption formatting
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\captionsetup{
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font=small,
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labelfont={bf,color=primaryblue},
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textfont={color=darkgray},
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justification=centering,
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margin=20pt,
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}
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% Figure with source attribution
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\newcommand{\figuresource}[1]{%
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\par\vspace{-8pt}
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{\small\textit{Source: #1}}
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}
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% ============================================================================
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% LIST STYLING
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% ============================================================================
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% Bullet list styling
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\setlist[itemize]{
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leftmargin=*,
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label=\textcolor{primaryblue}{\textbullet},
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topsep=5pt,
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itemsep=3pt,
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}
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% Numbered list styling
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\setlist[enumerate]{
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leftmargin=*,
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label=\textcolor{primaryblue}{\arabic*.},
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topsep=5pt,
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itemsep=3pt,
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}
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% ============================================================================
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% CUSTOM COMMANDS
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% ============================================================================
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% Highlight important text
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\newcommand{\highlight}[1]{\textbf{\textcolor{primaryblue}{#1}}}
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% Market size with formatting
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\newcommand{\marketsize}[1]{\textbf{\textcolor{accentgreen}{\$#1}}}
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% Growth rate with formatting
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\newcommand{\growthrate}[1]{\textbf{\textcolor{chart3}{#1\%}}}
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% Risk indicator
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\newcommand{\riskhigh}{\textbf{\textcolor{alertred}{HIGH}}}
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\newcommand{\riskmedium}{\textbf{\textcolor{warningorange}{MEDIUM}}}
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\newcommand{\risklow}{\textbf{\textcolor{accentgreen}{LOW}}}
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% Rating stars (1-5)
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\newcommand{\rating}[1]{%
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\foreach \i in {1,...,5}{%
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\ifnum\i>#1
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\textcolor{lightgray}{$\star$}%
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\else
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\textcolor{warningorange}{$\star$}%
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\fi
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}%
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}
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% Trend indicators
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\newcommand{\trendup}{\textcolor{accentgreen}{$\blacktriangle$}}
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\newcommand{\trenddown}{\textcolor{alertred}{$\blacktriangledown$}}
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\newcommand{\trendflat}{\textcolor{mediumgray}{$\rightarrow$}}
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% ============================================================================
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% TITLE PAGE COMMAND
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% ============================================================================
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\newcommand{\makemarketreporttitle}[5]{%
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% #1 = Report Title
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% #2 = Subtitle
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% #3 = Hero Image Path
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% #4 = Date
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% #5 = Prepared By
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\begin{titlepage}
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\centering
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\vspace*{1cm}
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{\Huge\bfseries\color{primaryblue} #1\\[0.5cm]}
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{\LARGE\bfseries #2\\[2cm]}
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\ifx&
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% No image provided
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\vspace{4cm}
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\else
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\includegraphics[width=\textwidth]{#3}\\[2cm]
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\fi
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{\Large\bfseries Market Research Report\\[3cm]}
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{\large
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\textbf{Date:} #4\\[0.3cm]
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\textbf{Prepared By:} #5\\[0.3cm]
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\textbf{Classification:} Confidential
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}
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\vfill
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{\footnotesize
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\textit{This report contains market intelligence and strategic analysis. All data sources are cited and independently verifiable.}
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}
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\end{titlepage}
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}
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% ============================================================================
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% APPENDIX SECTION COMMAND
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% ============================================================================
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\newcommand{\appendixsection}[1]{%
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\section*{#1}
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\addcontentsline{toc}{section}{#1}
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}
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% ============================================================================
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% FRAMEWORK BOXES
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% ============================================================================
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% SWOT Analysis Box
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\newtcolorbox{swotbox}[1][SWOT Analysis]{
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enhanced,
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colback=white,
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colframe=secondaryblue,
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fonttitle=\bfseries\color{white},
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title=#1,
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boxrule=1.5pt,
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arc=5pt,
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left=10pt,
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right=10pt,
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bottom=10pt,
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before skip=15pt,
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after skip=15pt,
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}
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% Porter's Five Forces Box
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\newtcolorbox{porterbox}[1][Porter's Five Forces]{
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enhanced,
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colback=white,
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colframe=primaryblue,
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fonttitle=\bfseries\color{white},
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title=#1,
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coltitle=white,
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boxrule=1.5pt,
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arc=5pt,
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left=10pt,
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before skip=15pt,
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after skip=15pt,
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}
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% ============================================================================
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% PAGE LAYOUT ADJUSTMENTS
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% ============================================================================
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% Spacing
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\setstretch{1.15}
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\setlength{\parskip}{0.5em}
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% Prevent orphans and widows
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\clubpenalty=10000
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\widowpenalty=10000
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% Float placement
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\renewcommand{\topfraction}{0.9}
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\renewcommand{\bottomfraction}{0.8}
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\renewcommand{\textfraction}{0.07}
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\renewcommand{\floatpagefraction}{0.7}
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% ============================================================================
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% END OF STYLE FILE
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% ============================================================================
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\endinput
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