Initial commit for market-research-reports
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# Market Research Report Formatting Guide
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Quick reference for using the `market_research.sty` style package.
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## Color Palette
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### Primary Colors
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| Color Name | RGB | Hex | Usage |
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|------------|-----|-----|-------|
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| `primaryblue` | (0, 51, 102) | `#003366` | Headers, titles, links |
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| `secondaryblue` | (51, 102, 153) | `#336699` | Subsections, secondary elements |
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| `lightblue` | (173, 216, 230) | `#ADD8E6` | Key insight box backgrounds |
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| `accentblue` | (0, 120, 215) | `#0078D7` | Accent highlights, opportunity boxes |
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### Secondary Colors
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| Color Name | RGB | Hex | Usage |
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|------------|-----|-----|-------|
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| `accentgreen` | (0, 128, 96) | `#008060` | Market data boxes, positive indicators |
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| `lightgreen` | (200, 230, 201) | `#C8E6C9` | Market data box backgrounds |
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| `warningorange` | (255, 140, 0) | `#FF8C00` | Risk boxes, warnings |
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| `alertred` | (198, 40, 40) | `#C62828` | Critical risks |
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| `recommendpurple` | (103, 58, 183) | `#673AB7` | Recommendation boxes |
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### Neutral Colors
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| Color Name | RGB | Hex | Usage |
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|------------|-----|-----|-------|
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| `darkgray` | (66, 66, 66) | `#424242` | Body text |
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| `mediumgray` | (117, 117, 117) | `#757575` | Secondary text |
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| `lightgray` | (240, 240, 240) | `#F0F0F0` | Backgrounds, callout boxes |
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| `tablealt` | (245, 247, 250) | `#F5F7FA` | Alternating table rows |
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---
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## Box Environments
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### Key Insight Box (Blue)
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For major findings, insights, and important discoveries.
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```latex
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\begin{keyinsightbox}[Custom Title]
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The market is projected to grow at 15.3% CAGR through 2030, driven by
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increasing enterprise adoption and favorable regulatory conditions.
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\end{keyinsightbox}
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```
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### Market Data Box (Green)
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For market statistics, metrics, and data highlights.
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```latex
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\begin{marketdatabox}[Market Snapshot]
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\begin{itemize}
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\item \textbf{Market Size (2024):} \marketsize{45.2 billion}
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\item \textbf{Projected Size (2030):} \marketsize{98.7 billion}
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\item \textbf{CAGR:} \growthrate{15.3}
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\end{itemize}
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\end{marketdatabox}
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```
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### Risk Box (Orange/Warning)
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For risk factors, warnings, and cautions.
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```latex
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\begin{riskbox}[Market Risk]
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Regulatory changes in the European Union could impact 40% of market
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participants within the next 18 months.
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\end{riskbox}
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```
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### Critical Risk Box (Red)
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For high-severity or critical risks.
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```latex
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\begin{criticalriskbox}[Critical: Supply Chain Disruption]
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A major supply chain disruption could result in 6-12 month delays
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and 30% cost increases.
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\end{criticalriskbox}
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```
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### Recommendation Box (Purple)
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For strategic recommendations and action items.
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```latex
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\begin{recommendationbox}[Strategic Recommendation]
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\begin{enumerate}
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\item Prioritize market entry in Asia-Pacific region
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\item Develop strategic partnerships with local distributors
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\item Invest in localization of product offerings
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\end{enumerate}
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\end{recommendationbox}
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```
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### Callout Box (Gray)
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For definitions, notes, and supplementary information.
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```latex
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\begin{calloutbox}[Definition: TAM]
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Total Addressable Market (TAM) represents the total revenue opportunity
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available if 100% market share was achieved.
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\end{calloutbox}
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```
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### Executive Summary Box
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Special styling for executive summary highlights.
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```latex
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\begin{executivesummarybox}[Executive Summary]
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Key findings and highlights of the report...
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\end{executivesummarybox}
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```
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### Opportunity Box (Teal/Accent Blue)
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For opportunities and positive findings.
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```latex
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\begin{opportunitybox}[Growth Opportunity]
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The Asia-Pacific market represents a \$15 billion opportunity
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growing at 22% CAGR.
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\end{opportunitybox}
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```
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### Framework Boxes
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For strategic analysis frameworks.
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```latex
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% SWOT Analysis
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\begin{swotbox}[SWOT Analysis Summary]
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Content...
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\end{swotbox}
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% Porter's Five Forces
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\begin{porterbox}[Porter's Five Forces Analysis]
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Content...
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\end{porterbox}
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```
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---
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## Pull Quotes
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For highlighting important statistics or quotes.
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```latex
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\begin{pullquote}
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"The convergence of AI and healthcare represents a \$199 billion
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opportunity by 2034."
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\end{pullquote}
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```
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---
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## Stat Boxes
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For highlighting key statistics (use in rows of 3).
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```latex
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\begin{center}
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\statbox{\$45.2B}{Market Size 2024}
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\statbox{15.3\%}{CAGR 2024-2030}
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\statbox{23\%}{Market Leader Share}
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\end{center}
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```
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---
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## Custom Commands
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### Highlighting Text
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```latex
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\highlight{Important text} % Blue bold
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```
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### Market Size Formatting
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```latex
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\marketsize{45.2 billion} % Outputs: $45.2 billion in green
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```
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### Growth Rate Formatting
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```latex
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\growthrate{15.3} % Outputs: 15.3% in green
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```
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### Risk Indicators
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```latex
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\riskhigh{} % Outputs: HIGH in red
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\riskmedium{} % Outputs: MEDIUM in orange
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\risklow{} % Outputs: LOW in green
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```
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### Rating Stars (1-5)
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```latex
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\rating{4} % Outputs: ★★★★☆
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```
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### Trend Indicators
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```latex
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\trendup{} % Green up triangle
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\trenddown{} % Red down triangle
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\trendflat{} % Gray right arrow
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```
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---
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## Table Formatting
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### Standard Table with Alternating Rows
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```latex
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\begin{table}[htbp]
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\centering
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\caption{Market Size by Region}
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\begin{tabular}{@{}lrrr@{}}
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\toprule
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\textbf{Region} & \textbf{Size} & \textbf{Share} & \textbf{CAGR} \\
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\midrule
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North America & \$18.2B & 40.3\% & 12.5\% \\
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\rowcolor{tablealt} Europe & \$12.1B & 26.8\% & 14.2\% \\
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Asia-Pacific & \$10.5B & 23.2\% & 18.7\% \\
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\rowcolor{tablealt} Rest of World & \$4.4B & 9.7\% & 11.3\% \\
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\midrule
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\textbf{Total} & \textbf{\$45.2B} & \textbf{100\%} & \textbf{15.3\%} \\
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\bottomrule
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\end{tabular}
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\label{tab:regional}
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\end{table}
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```
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### Table with Trend Indicators
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```latex
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\begin{tabular}{@{}lrrl@{}}
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\toprule
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\textbf{Company} & \textbf{Revenue} & \textbf{Share} & \textbf{Trend} \\
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\midrule
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Company A & \$5.2B & 15.3\% & \trendup{} +12\% \\
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Company B & \$4.8B & 14.1\% & \trenddown{} -3\% \\
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Company C & \$4.2B & 12.4\% & \trendflat{} +1\% \\
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\bottomrule
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\end{tabular}
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```
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---
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## Figure Formatting
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### Standard Figure
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```latex
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\begin{figure}[htbp]
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\centering
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\includegraphics[width=0.9\textwidth]{../figures/market_growth.png}
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\caption{Market Growth Trajectory (2020-2030)}
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\label{fig:growth}
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\end{figure}
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```
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### Figure with Source Attribution
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```latex
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\begin{figure}[htbp]
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\centering
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\includegraphics[width=0.85\textwidth]{../figures/market_share.png}
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\caption{Market Share Distribution (2024)}
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\figuresource{Company annual reports, industry analysis}
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\label{fig:market_share}
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\end{figure}
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```
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---
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## List Formatting
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### Bullet Lists
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```latex
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\begin{itemize}
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\item First item with automatic blue bullet
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\item Second item
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\item Third item
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\end{itemize}
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```
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### Numbered Lists
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```latex
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\begin{enumerate}
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\item First item with blue number
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\item Second item
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\item Third item
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\end{enumerate}
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```
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### Nested Lists
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```latex
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\begin{itemize}
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\item Main point
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\begin{itemize}
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\item Sub-point A
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\item Sub-point B
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\end{itemize}
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\item Another main point
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\end{itemize}
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```
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---
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## Title Page
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### Using the Custom Title Command
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```latex
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\makemarketreporttitle
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{Market Title} % Report title
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{Subtitle Here} % Subtitle
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{../figures/cover.png} % Hero image (leave empty for no image)
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{January 2025} % Date
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{Market Intelligence Team} % Author/prepared by
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```
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### Manual Title Page
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See the template for full manual title page code.
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---
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## Appendix Sections
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```latex
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\appendix
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\chapter{Methodology}
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\appendixsection{Data Sources}
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Content that appears in table of contents...
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```
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---
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## Common Patterns
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### Market Snapshot Section
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```latex
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\begin{marketdatabox}[Market Snapshot]
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\begin{itemize}
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\item \textbf{Current Market Size:} \marketsize{45.2 billion}
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\item \textbf{Projected Size (2030):} \marketsize{98.7 billion}
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\item \textbf{CAGR:} \growthrate{15.3}
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\item \textbf{Largest Segment:} Enterprise (42\% share)
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\item \textbf{Fastest Growing Region:} APAC (\growthrate{22.1} CAGR)
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\end{itemize}
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\end{marketdatabox}
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```
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### Risk Register Summary
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```latex
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\begin{table}[htbp]
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\centering
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\caption{Risk Assessment Summary}
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\begin{tabular}{@{}llccl@{}}
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\toprule
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\textbf{Risk} & \textbf{Category} & \textbf{Prob.} & \textbf{Impact} & \textbf{Rating} \\
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\midrule
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Market disruption & Market & High & High & \riskhigh{} \\
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\rowcolor{tablealt} Regulatory change & Regulatory & Med & High & \riskhigh{} \\
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New entrant & Competitive & Med & Med & \riskmedium{} \\
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\rowcolor{tablealt} Tech obsolescence & Technology & Low & High & \riskmedium{} \\
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Currency fluctuation & Financial & Med & Low & \risklow{} \\
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\bottomrule
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\end{tabular}
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\end{table}
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```
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### Competitive Comparison Table
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```latex
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\begin{table}[htbp]
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\centering
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\caption{Competitive Comparison}
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\begin{tabular}{@{}lccccc@{}}
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\toprule
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\textbf{Factor} & \textbf{Co. A} & \textbf{Co. B} & \textbf{Co. C} & \textbf{Co. D} \\
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\midrule
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Market Share & \rating{5} & \rating{4} & \rating{3} & \rating{2} \\
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\rowcolor{tablealt} Product Quality & \rating{4} & \rating{5} & \rating{3} & \rating{4} \\
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Price Competitiveness & \rating{3} & \rating{3} & \rating{5} & \rating{4} \\
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\rowcolor{tablealt} Innovation & \rating{5} & \rating{4} & \rating{2} & \rating{3} \\
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Customer Service & \rating{4} & \rating{4} & \rating{4} & \rating{5} \\
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\bottomrule
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\end{tabular}
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\end{table}
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```
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---
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## Troubleshooting
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### Box Overflow
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If box content overflows the page, break into multiple boxes or use page breaks:
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```latex
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\newpage
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\begin{keyinsightbox}[Continued...]
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```
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### Figure Placement
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Use `[htbp]` for flexible placement, or `[H]` (requires `float` package) for exact placement:
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```latex
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\begin{figure}[H] % Requires \usepackage{float}
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```
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### Table Too Wide
|
||||
Use `\resizebox` or `adjustbox`:
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```latex
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\resizebox{\textwidth}{!}{
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\begin{tabular}{...}
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||||
...
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||||
\end{tabular}
|
||||
}
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```
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### Color Not Appearing
|
||||
Ensure `xcolor` package is loaded with `[table]` option (already included in style file).
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---
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||||
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## Compilation
|
||||
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Compile with XeLaTeX for best results:
|
||||
```bash
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xelatex report.tex
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bibtex report
|
||||
xelatex report.tex
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||||
xelatex report.tex
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||||
```
|
||||
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||||
Or use latexmk:
|
||||
```bash
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||||
latexmk -xelatex report.tex
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||||
```
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1380
assets/market_report_template.tex
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assets/market_report_template.tex
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File diff suppressed because it is too large
Load Diff
564
assets/market_research.sty
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564
assets/market_research.sty
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@@ -0,0 +1,564 @@
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% market_research.sty - Professional Market Research Report Styling
|
||||
% For use with XeLaTeX or LuaLaTeX
|
||||
% Style inspired by top consulting firms (McKinsey, BCG, Gartner)
|
||||
|
||||
\ProvidesPackage{market_research}[2024/01/01 Market Research Report Style]
|
||||
|
||||
% ============================================================================
|
||||
% REQUIRED PACKAGES
|
||||
% ============================================================================
|
||||
|
||||
% Page layout and geometry
|
||||
\RequirePackage[margin=1in]{geometry}
|
||||
\RequirePackage{setspace}
|
||||
|
||||
% Typography
|
||||
\RequirePackage[utf8]{inputenc}
|
||||
\RequirePackage[T1]{fontenc}
|
||||
\RequirePackage{helvet}
|
||||
\renewcommand{\familydefault}{\sfdefault}
|
||||
|
||||
% Colors and graphics
|
||||
\RequirePackage{xcolor}
|
||||
\RequirePackage{graphicx}
|
||||
\RequirePackage{tikz}
|
||||
|
||||
% Tables
|
||||
\RequirePackage{longtable}
|
||||
\RequirePackage{booktabs}
|
||||
\RequirePackage{multirow}
|
||||
\RequirePackage{array}
|
||||
\RequirePackage{colortbl}
|
||||
|
||||
% Lists and formatting
|
||||
\RequirePackage{enumitem}
|
||||
\RequirePackage{parskip}
|
||||
|
||||
% Boxes and callouts
|
||||
\RequirePackage[most]{tcolorbox}
|
||||
|
||||
% Headers and footers
|
||||
\RequirePackage{fancyhdr}
|
||||
\RequirePackage{titlesec}
|
||||
|
||||
% Hyperlinks and references
|
||||
\RequirePackage{hyperref}
|
||||
\RequirePackage[numbers,sort&compress]{natbib}
|
||||
|
||||
% Math (for financial projections)
|
||||
\RequirePackage{amsmath}
|
||||
|
||||
% Captions
|
||||
\RequirePackage{caption}
|
||||
\RequirePackage{subcaption}
|
||||
|
||||
% ============================================================================
|
||||
% COLOR DEFINITIONS
|
||||
% ============================================================================
|
||||
|
||||
% Primary colors (professional blue palette)
|
||||
\definecolor{primaryblue}{RGB}{0, 51, 102} % Deep navy blue
|
||||
\definecolor{secondaryblue}{RGB}{51, 102, 153} % Medium blue
|
||||
\definecolor{lightblue}{RGB}{173, 216, 230} % Light blue for backgrounds
|
||||
\definecolor{accentblue}{RGB}{0, 120, 215} % Bright accent blue
|
||||
|
||||
% Secondary colors (complementary)
|
||||
\definecolor{accentgreen}{RGB}{0, 128, 96} % Teal green
|
||||
\definecolor{lightgreen}{RGB}{200, 230, 201} % Light green background
|
||||
\definecolor{darkgreen}{RGB}{27, 94, 32} % Dark green
|
||||
|
||||
% Warning and risk colors
|
||||
\definecolor{warningorange}{RGB}{255, 140, 0} % Orange for warnings
|
||||
\definecolor{lightorange}{RGB}{255, 243, 224} % Light orange background
|
||||
\definecolor{alertred}{RGB}{198, 40, 40} % Red for critical items
|
||||
\definecolor{lightred}{RGB}{255, 235, 238} % Light red background
|
||||
|
||||
% Recommendation and action colors
|
||||
\definecolor{recommendpurple}{RGB}{103, 58, 183} % Purple for recommendations
|
||||
\definecolor{lightpurple}{RGB}{237, 231, 246} % Light purple background
|
||||
|
||||
% Neutral colors
|
||||
\definecolor{darkgray}{RGB}{66, 66, 66} % Dark gray for text
|
||||
\definecolor{mediumgray}{RGB}{117, 117, 117} % Medium gray
|
||||
\definecolor{lightgray}{RGB}{240, 240, 240} % Light gray backgrounds
|
||||
\definecolor{tablegray}{RGB}{250, 250, 250} % Table row alternating
|
||||
\definecolor{tablealt}{RGB}{245, 247, 250} % Alternating table row
|
||||
|
||||
% Chart colors (colorblind-friendly palette)
|
||||
\definecolor{chart1}{RGB}{0, 114, 178} % Blue
|
||||
\definecolor{chart2}{RGB}{230, 159, 0} % Orange
|
||||
\definecolor{chart3}{RGB}{0, 158, 115} % Green
|
||||
\definecolor{chart4}{RGB}{204, 121, 167} % Pink
|
||||
\definecolor{chart5}{RGB}{86, 180, 233} % Sky blue
|
||||
\definecolor{chart6}{RGB}{213, 94, 0} % Vermillion
|
||||
\definecolor{chart7}{RGB}{240, 228, 66} % Yellow
|
||||
|
||||
% ============================================================================
|
||||
% HYPERLINK CONFIGURATION
|
||||
% ============================================================================
|
||||
|
||||
\hypersetup{
|
||||
colorlinks=true,
|
||||
linkcolor=primaryblue,
|
||||
filecolor=primaryblue,
|
||||
urlcolor=accentblue,
|
||||
citecolor=secondaryblue,
|
||||
pdftitle={Market Research Report},
|
||||
pdfauthor={Market Intelligence},
|
||||
pdfsubject={Market Analysis},
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% CHAPTER AND SECTION FORMATTING
|
||||
% ============================================================================
|
||||
|
||||
% Chapter formatting - large number with colored title
|
||||
\titleformat{\chapter}[display]
|
||||
{\normalfont\huge\bfseries\color{primaryblue}}
|
||||
{\chaptertitlename\ \thechapter}{20pt}{\Huge}
|
||||
\titlespacing*{\chapter}{0pt}{-20pt}{40pt}
|
||||
|
||||
% Section formatting
|
||||
\titleformat{\section}
|
||||
{\normalfont\Large\bfseries\color{primaryblue}}
|
||||
{\thesection}{1em}{}
|
||||
\titlespacing*{\section}{0pt}{3.5ex plus 1ex minus .2ex}{2.3ex plus .2ex}
|
||||
|
||||
% Subsection formatting
|
||||
\titleformat{\subsection}
|
||||
{\normalfont\large\bfseries\color{secondaryblue}}
|
||||
{\thesubsection}{1em}{}
|
||||
|
||||
% Subsubsection formatting
|
||||
\titleformat{\subsubsection}
|
||||
{\normalfont\normalsize\bfseries\color{darkgray}}
|
||||
{\thesubsubsection}{1em}{}
|
||||
|
||||
% Paragraph formatting
|
||||
\titleformat{\paragraph}[runin]
|
||||
{\normalfont\normalsize\bfseries\color{darkgray}}
|
||||
{\theparagraph}{1em}{}
|
||||
|
||||
% ============================================================================
|
||||
% HEADER AND FOOTER CONFIGURATION
|
||||
% ============================================================================
|
||||
|
||||
\pagestyle{fancy}
|
||||
\fancyhf{}
|
||||
\fancyhead[L]{\small\textit{\leftmark}}
|
||||
\fancyhead[R]{\small\textit{Market Research Report}}
|
||||
\fancyfoot[C]{\thepage}
|
||||
\renewcommand{\headrulewidth}{0.4pt}
|
||||
\renewcommand{\footrulewidth}{0.4pt}
|
||||
\renewcommand{\headrule}{\hbox to\headwidth{\color{primaryblue}\leaders\hrule height \headrulewidth\hfill}}
|
||||
\renewcommand{\footrule}{\hbox to\headwidth{\color{lightgray}\leaders\hrule height \footrulewidth\hfill}}
|
||||
|
||||
% Plain page style for chapter pages
|
||||
\fancypagestyle{plain}{
|
||||
\fancyhf{}
|
||||
\fancyfoot[C]{\thepage}
|
||||
\renewcommand{\headrulewidth}{0pt}
|
||||
\renewcommand{\footrulewidth}{0.4pt}
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% BOX ENVIRONMENTS
|
||||
% ============================================================================
|
||||
|
||||
% Key Insight Box (Blue) - For major findings and insights
|
||||
\newtcolorbox{keyinsightbox}[1][Key Insight]{
|
||||
colback=lightblue!30,
|
||||
colframe=primaryblue,
|
||||
fonttitle=\bfseries\color{white},
|
||||
title=#1,
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||||
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||||
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||||
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||||
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||||
bottom=8pt,
|
||||
before skip=12pt,
|
||||
after skip=12pt,
|
||||
}
|
||||
|
||||
% Market Data Box (Green) - For market statistics and data highlights
|
||||
\newtcolorbox{marketdatabox}[1][Market Data]{
|
||||
colback=lightgreen!50,
|
||||
colframe=accentgreen,
|
||||
fonttitle=\bfseries\color{white},
|
||||
title=#1,
|
||||
coltitle=white,
|
||||
colbacktitle=accentgreen,
|
||||
boxrule=1pt,
|
||||
arc=3pt,
|
||||
left=10pt,
|
||||
right=10pt,
|
||||
top=8pt,
|
||||
bottom=8pt,
|
||||
before skip=12pt,
|
||||
after skip=12pt,
|
||||
}
|
||||
|
||||
% Risk Box (Orange/Warning) - For risk factors and warnings
|
||||
\newtcolorbox{riskbox}[1][Risk Factor]{
|
||||
colback=lightorange,
|
||||
colframe=warningorange,
|
||||
fonttitle=\bfseries\color{white},
|
||||
title=#1,
|
||||
coltitle=white,
|
||||
colbacktitle=warningorange,
|
||||
boxrule=1pt,
|
||||
arc=3pt,
|
||||
left=10pt,
|
||||
right=10pt,
|
||||
top=8pt,
|
||||
bottom=8pt,
|
||||
before skip=12pt,
|
||||
after skip=12pt,
|
||||
}
|
||||
|
||||
% Critical Risk Box (Red) - For critical/high-severity risks
|
||||
\newtcolorbox{criticalriskbox}[1][Critical Risk]{
|
||||
colback=lightred,
|
||||
colframe=alertred,
|
||||
fonttitle=\bfseries\color{white},
|
||||
title=#1,
|
||||
coltitle=white,
|
||||
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|
||||
boxrule=1pt,
|
||||
arc=3pt,
|
||||
left=10pt,
|
||||
right=10pt,
|
||||
top=8pt,
|
||||
bottom=8pt,
|
||||
before skip=12pt,
|
||||
after skip=12pt,
|
||||
}
|
||||
|
||||
% Recommendation Box (Purple) - For strategic recommendations
|
||||
\newtcolorbox{recommendationbox}[1][Strategic Recommendation]{
|
||||
colback=lightpurple,
|
||||
colframe=recommendpurple,
|
||||
fonttitle=\bfseries\color{white},
|
||||
title=#1,
|
||||
coltitle=white,
|
||||
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|
||||
boxrule=1pt,
|
||||
arc=3pt,
|
||||
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|
||||
right=10pt,
|
||||
top=8pt,
|
||||
bottom=8pt,
|
||||
before skip=12pt,
|
||||
after skip=12pt,
|
||||
}
|
||||
|
||||
% Callout Box (Gray) - For definitions, notes, supplementary info
|
||||
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|
||||
colback=lightgray,
|
||||
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|
||||
fonttitle=\bfseries\color{darkgray},
|
||||
title=#1,
|
||||
coltitle=darkgray,
|
||||
colbacktitle=lightgray,
|
||||
boxrule=0.5pt,
|
||||
arc=3pt,
|
||||
left=10pt,
|
||||
right=10pt,
|
||||
top=8pt,
|
||||
bottom=8pt,
|
||||
before skip=12pt,
|
||||
after skip=12pt,
|
||||
}
|
||||
|
||||
% Executive Summary Box (Special styling)
|
||||
\newtcolorbox{executivesummarybox}[1][Executive Summary]{
|
||||
enhanced,
|
||||
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|
||||
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|
||||
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|
||||
title=#1,
|
||||
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|
||||
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|
||||
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|
||||
arc=5pt,
|
||||
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|
||||
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|
||||
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|
||||
bottom=12pt,
|
||||
before skip=15pt,
|
||||
after skip=15pt,
|
||||
shadow={2mm}{-2mm}{0mm}{black!20},
|
||||
}
|
||||
|
||||
% Opportunity Box (Teal) - For opportunities and positive findings
|
||||
\newtcolorbox{opportunitybox}[1][Opportunity]{
|
||||
colback=lightblue!20,
|
||||
colframe=accentblue,
|
||||
fonttitle=\bfseries\color{white},
|
||||
title=#1,
|
||||
coltitle=white,
|
||||
colbacktitle=accentblue,
|
||||
boxrule=1pt,
|
||||
arc=3pt,
|
||||
left=10pt,
|
||||
right=10pt,
|
||||
top=8pt,
|
||||
bottom=8pt,
|
||||
before skip=12pt,
|
||||
after skip=12pt,
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% PULL QUOTE ENVIRONMENT
|
||||
% ============================================================================
|
||||
|
||||
\newtcolorbox{pullquote}{
|
||||
enhanced,
|
||||
colback=lightgray,
|
||||
colframe=lightgray,
|
||||
boxrule=0pt,
|
||||
borderline west={4pt}{0pt}{primaryblue},
|
||||
arc=0pt,
|
||||
left=15pt,
|
||||
right=15pt,
|
||||
top=10pt,
|
||||
bottom=10pt,
|
||||
before skip=15pt,
|
||||
after skip=15pt,
|
||||
fontupper=\large\itshape\color{darkgray},
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% STATISTIC HIGHLIGHT
|
||||
% ============================================================================
|
||||
|
||||
\newcommand{\statbox}[2]{%
|
||||
\begin{tcolorbox}[
|
||||
colback=primaryblue,
|
||||
colframe=primaryblue,
|
||||
coltext=white,
|
||||
arc=5pt,
|
||||
boxrule=0pt,
|
||||
width=0.3\textwidth,
|
||||
halign=center,
|
||||
valign=center,
|
||||
before skip=10pt,
|
||||
after skip=10pt,
|
||||
]
|
||||
{\Huge\bfseries #1}\\[5pt]
|
||||
{\small #2}
|
||||
\end{tcolorbox}
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% TABLE STYLING
|
||||
% ============================================================================
|
||||
|
||||
% Alternating row colors command
|
||||
\newcommand{\tablerowcolor}{\rowcolor{tablealt}}
|
||||
|
||||
% Table header styling
|
||||
\newcommand{\tableheader}[1]{\textbf{\color{white}#1}}
|
||||
\newcommand{\tableheaderrow}{\rowcolor{primaryblue}}
|
||||
|
||||
% Professional table environment
|
||||
\newenvironment{markettable}[2][htbp]{%
|
||||
\begin{table}[#1]
|
||||
\centering
|
||||
\caption{#2}
|
||||
\small
|
||||
}{%
|
||||
\end{table}
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% FIGURE STYLING
|
||||
% ============================================================================
|
||||
|
||||
% Caption formatting
|
||||
\captionsetup{
|
||||
font=small,
|
||||
labelfont={bf,color=primaryblue},
|
||||
textfont={color=darkgray},
|
||||
justification=centering,
|
||||
margin=20pt,
|
||||
}
|
||||
|
||||
% Figure with source attribution
|
||||
\newcommand{\figuresource}[1]{%
|
||||
\par\vspace{-8pt}
|
||||
{\small\textit{Source: #1}}
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% LIST STYLING
|
||||
% ============================================================================
|
||||
|
||||
% Bullet list styling
|
||||
\setlist[itemize]{
|
||||
leftmargin=*,
|
||||
label=\textcolor{primaryblue}{\textbullet},
|
||||
topsep=5pt,
|
||||
itemsep=3pt,
|
||||
}
|
||||
|
||||
% Numbered list styling
|
||||
\setlist[enumerate]{
|
||||
leftmargin=*,
|
||||
label=\textcolor{primaryblue}{\arabic*.},
|
||||
topsep=5pt,
|
||||
itemsep=3pt,
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% CUSTOM COMMANDS
|
||||
% ============================================================================
|
||||
|
||||
% Highlight important text
|
||||
\newcommand{\highlight}[1]{\textbf{\textcolor{primaryblue}{#1}}}
|
||||
|
||||
% Market size with formatting
|
||||
\newcommand{\marketsize}[1]{\textbf{\textcolor{accentgreen}{\$#1}}}
|
||||
|
||||
% Growth rate with formatting
|
||||
\newcommand{\growthrate}[1]{\textbf{\textcolor{chart3}{#1\%}}}
|
||||
|
||||
% Risk indicator
|
||||
\newcommand{\riskhigh}{\textbf{\textcolor{alertred}{HIGH}}}
|
||||
\newcommand{\riskmedium}{\textbf{\textcolor{warningorange}{MEDIUM}}}
|
||||
\newcommand{\risklow}{\textbf{\textcolor{accentgreen}{LOW}}}
|
||||
|
||||
% Rating stars (1-5)
|
||||
\newcommand{\rating}[1]{%
|
||||
\foreach \i in {1,...,5}{%
|
||||
\ifnum\i>#1
|
||||
\textcolor{lightgray}{$\star$}%
|
||||
\else
|
||||
\textcolor{warningorange}{$\star$}%
|
||||
\fi
|
||||
}%
|
||||
}
|
||||
|
||||
% Trend indicators
|
||||
\newcommand{\trendup}{\textcolor{accentgreen}{$\blacktriangle$}}
|
||||
\newcommand{\trenddown}{\textcolor{alertred}{$\blacktriangledown$}}
|
||||
\newcommand{\trendflat}{\textcolor{mediumgray}{$\rightarrow$}}
|
||||
|
||||
% ============================================================================
|
||||
% TITLE PAGE COMMAND
|
||||
% ============================================================================
|
||||
|
||||
\newcommand{\makemarketreporttitle}[5]{%
|
||||
% #1 = Report Title
|
||||
% #2 = Subtitle
|
||||
% #3 = Hero Image Path
|
||||
% #4 = Date
|
||||
% #5 = Prepared By
|
||||
\begin{titlepage}
|
||||
\centering
|
||||
\vspace*{1cm}
|
||||
|
||||
{\Huge\bfseries\color{primaryblue} #1\\[0.5cm]}
|
||||
{\LARGE\bfseries #2\\[2cm]}
|
||||
|
||||
\ifx&
|
||||
% No image provided
|
||||
\vspace{4cm}
|
||||
\else
|
||||
\includegraphics[width=\textwidth]{#3}\\[2cm]
|
||||
\fi
|
||||
|
||||
{\Large\bfseries Market Research Report\\[3cm]}
|
||||
|
||||
{\large
|
||||
\textbf{Date:} #4\\[0.3cm]
|
||||
\textbf{Prepared By:} #5\\[0.3cm]
|
||||
\textbf{Classification:} Confidential
|
||||
}
|
||||
|
||||
\vfill
|
||||
|
||||
{\footnotesize
|
||||
\textit{This report contains market intelligence and strategic analysis. All data sources are cited and independently verifiable.}
|
||||
}
|
||||
|
||||
\end{titlepage}
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% APPENDIX SECTION COMMAND
|
||||
% ============================================================================
|
||||
|
||||
\newcommand{\appendixsection}[1]{%
|
||||
\section*{#1}
|
||||
\addcontentsline{toc}{section}{#1}
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% FRAMEWORK BOXES
|
||||
% ============================================================================
|
||||
|
||||
% SWOT Analysis Box
|
||||
\newtcolorbox{swotbox}[1][SWOT Analysis]{
|
||||
enhanced,
|
||||
colback=white,
|
||||
colframe=secondaryblue,
|
||||
fonttitle=\bfseries\color{white},
|
||||
title=#1,
|
||||
coltitle=white,
|
||||
colbacktitle=secondaryblue,
|
||||
boxrule=1.5pt,
|
||||
arc=5pt,
|
||||
left=10pt,
|
||||
right=10pt,
|
||||
top=10pt,
|
||||
bottom=10pt,
|
||||
before skip=15pt,
|
||||
after skip=15pt,
|
||||
}
|
||||
|
||||
% Porter's Five Forces Box
|
||||
\newtcolorbox{porterbox}[1][Porter's Five Forces]{
|
||||
enhanced,
|
||||
colback=white,
|
||||
colframe=primaryblue,
|
||||
fonttitle=\bfseries\color{white},
|
||||
title=#1,
|
||||
coltitle=white,
|
||||
colbacktitle=primaryblue,
|
||||
boxrule=1.5pt,
|
||||
arc=5pt,
|
||||
left=10pt,
|
||||
right=10pt,
|
||||
top=10pt,
|
||||
bottom=10pt,
|
||||
before skip=15pt,
|
||||
after skip=15pt,
|
||||
}
|
||||
|
||||
% ============================================================================
|
||||
% PAGE LAYOUT ADJUSTMENTS
|
||||
% ============================================================================
|
||||
|
||||
% Spacing
|
||||
\setstretch{1.15}
|
||||
\setlength{\parskip}{0.5em}
|
||||
|
||||
% Prevent orphans and widows
|
||||
\clubpenalty=10000
|
||||
\widowpenalty=10000
|
||||
|
||||
% Float placement
|
||||
\renewcommand{\topfraction}{0.9}
|
||||
\renewcommand{\bottomfraction}{0.8}
|
||||
\renewcommand{\textfraction}{0.07}
|
||||
\renewcommand{\floatpagefraction}{0.7}
|
||||
|
||||
% ============================================================================
|
||||
% END OF STYLE FILE
|
||||
% ============================================================================
|
||||
|
||||
\endinput
|
||||
Reference in New Issue
Block a user