429 lines
9.9 KiB
Markdown
429 lines
9.9 KiB
Markdown
# Market Research Report Formatting Guide
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Quick reference for using the `market_research.sty` style package.
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## Color Palette
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### Primary Colors
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| Color Name | RGB | Hex | Usage |
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|------------|-----|-----|-------|
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| `primaryblue` | (0, 51, 102) | `#003366` | Headers, titles, links |
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| `secondaryblue` | (51, 102, 153) | `#336699` | Subsections, secondary elements |
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| `lightblue` | (173, 216, 230) | `#ADD8E6` | Key insight box backgrounds |
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| `accentblue` | (0, 120, 215) | `#0078D7` | Accent highlights, opportunity boxes |
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### Secondary Colors
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| Color Name | RGB | Hex | Usage |
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|------------|-----|-----|-------|
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| `accentgreen` | (0, 128, 96) | `#008060` | Market data boxes, positive indicators |
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| `lightgreen` | (200, 230, 201) | `#C8E6C9` | Market data box backgrounds |
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| `warningorange` | (255, 140, 0) | `#FF8C00` | Risk boxes, warnings |
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| `alertred` | (198, 40, 40) | `#C62828` | Critical risks |
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| `recommendpurple` | (103, 58, 183) | `#673AB7` | Recommendation boxes |
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### Neutral Colors
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| Color Name | RGB | Hex | Usage |
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|------------|-----|-----|-------|
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| `darkgray` | (66, 66, 66) | `#424242` | Body text |
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| `mediumgray` | (117, 117, 117) | `#757575` | Secondary text |
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| `lightgray` | (240, 240, 240) | `#F0F0F0` | Backgrounds, callout boxes |
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| `tablealt` | (245, 247, 250) | `#F5F7FA` | Alternating table rows |
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---
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## Box Environments
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### Key Insight Box (Blue)
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For major findings, insights, and important discoveries.
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```latex
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\begin{keyinsightbox}[Custom Title]
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The market is projected to grow at 15.3% CAGR through 2030, driven by
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increasing enterprise adoption and favorable regulatory conditions.
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\end{keyinsightbox}
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```
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### Market Data Box (Green)
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For market statistics, metrics, and data highlights.
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```latex
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\begin{marketdatabox}[Market Snapshot]
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\begin{itemize}
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\item \textbf{Market Size (2024):} \marketsize{45.2 billion}
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\item \textbf{Projected Size (2030):} \marketsize{98.7 billion}
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\item \textbf{CAGR:} \growthrate{15.3}
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\end{itemize}
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\end{marketdatabox}
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```
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### Risk Box (Orange/Warning)
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For risk factors, warnings, and cautions.
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```latex
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\begin{riskbox}[Market Risk]
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Regulatory changes in the European Union could impact 40% of market
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participants within the next 18 months.
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\end{riskbox}
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```
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### Critical Risk Box (Red)
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For high-severity or critical risks.
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```latex
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\begin{criticalriskbox}[Critical: Supply Chain Disruption]
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A major supply chain disruption could result in 6-12 month delays
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and 30% cost increases.
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\end{criticalriskbox}
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```
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### Recommendation Box (Purple)
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For strategic recommendations and action items.
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```latex
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\begin{recommendationbox}[Strategic Recommendation]
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\begin{enumerate}
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\item Prioritize market entry in Asia-Pacific region
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\item Develop strategic partnerships with local distributors
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\item Invest in localization of product offerings
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\end{enumerate}
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\end{recommendationbox}
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```
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### Callout Box (Gray)
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For definitions, notes, and supplementary information.
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```latex
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\begin{calloutbox}[Definition: TAM]
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Total Addressable Market (TAM) represents the total revenue opportunity
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available if 100% market share was achieved.
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\end{calloutbox}
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```
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### Executive Summary Box
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Special styling for executive summary highlights.
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```latex
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\begin{executivesummarybox}[Executive Summary]
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Key findings and highlights of the report...
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\end{executivesummarybox}
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```
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### Opportunity Box (Teal/Accent Blue)
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For opportunities and positive findings.
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```latex
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\begin{opportunitybox}[Growth Opportunity]
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The Asia-Pacific market represents a \$15 billion opportunity
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growing at 22% CAGR.
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\end{opportunitybox}
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```
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### Framework Boxes
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For strategic analysis frameworks.
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```latex
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% SWOT Analysis
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\begin{swotbox}[SWOT Analysis Summary]
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Content...
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\end{swotbox}
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% Porter's Five Forces
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\begin{porterbox}[Porter's Five Forces Analysis]
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Content...
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\end{porterbox}
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```
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---
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## Pull Quotes
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For highlighting important statistics or quotes.
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```latex
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\begin{pullquote}
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"The convergence of AI and healthcare represents a \$199 billion
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opportunity by 2034."
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\end{pullquote}
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```
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---
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## Stat Boxes
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For highlighting key statistics (use in rows of 3).
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```latex
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\begin{center}
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\statbox{\$45.2B}{Market Size 2024}
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\statbox{15.3\%}{CAGR 2024-2030}
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\statbox{23\%}{Market Leader Share}
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\end{center}
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```
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---
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## Custom Commands
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### Highlighting Text
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```latex
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\highlight{Important text} % Blue bold
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```
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### Market Size Formatting
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```latex
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\marketsize{45.2 billion} % Outputs: $45.2 billion in green
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```
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### Growth Rate Formatting
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```latex
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\growthrate{15.3} % Outputs: 15.3% in green
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```
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### Risk Indicators
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```latex
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\riskhigh{} % Outputs: HIGH in red
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\riskmedium{} % Outputs: MEDIUM in orange
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\risklow{} % Outputs: LOW in green
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```
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### Rating Stars (1-5)
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```latex
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\rating{4} % Outputs: ★★★★☆
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```
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### Trend Indicators
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```latex
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\trendup{} % Green up triangle
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\trenddown{} % Red down triangle
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\trendflat{} % Gray right arrow
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```
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---
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## Table Formatting
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### Standard Table with Alternating Rows
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```latex
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\begin{table}[htbp]
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\centering
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\caption{Market Size by Region}
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\begin{tabular}{@{}lrrr@{}}
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\toprule
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\textbf{Region} & \textbf{Size} & \textbf{Share} & \textbf{CAGR} \\
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\midrule
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North America & \$18.2B & 40.3\% & 12.5\% \\
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\rowcolor{tablealt} Europe & \$12.1B & 26.8\% & 14.2\% \\
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Asia-Pacific & \$10.5B & 23.2\% & 18.7\% \\
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\rowcolor{tablealt} Rest of World & \$4.4B & 9.7\% & 11.3\% \\
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\midrule
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\textbf{Total} & \textbf{\$45.2B} & \textbf{100\%} & \textbf{15.3\%} \\
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\bottomrule
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\end{tabular}
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\label{tab:regional}
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\end{table}
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```
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### Table with Trend Indicators
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```latex
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\begin{tabular}{@{}lrrl@{}}
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\toprule
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\textbf{Company} & \textbf{Revenue} & \textbf{Share} & \textbf{Trend} \\
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\midrule
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Company A & \$5.2B & 15.3\% & \trendup{} +12\% \\
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Company B & \$4.8B & 14.1\% & \trenddown{} -3\% \\
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Company C & \$4.2B & 12.4\% & \trendflat{} +1\% \\
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\bottomrule
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\end{tabular}
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```
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---
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## Figure Formatting
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### Standard Figure
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```latex
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\begin{figure}[htbp]
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\centering
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\includegraphics[width=0.9\textwidth]{../figures/market_growth.png}
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\caption{Market Growth Trajectory (2020-2030)}
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\label{fig:growth}
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\end{figure}
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```
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### Figure with Source Attribution
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```latex
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\begin{figure}[htbp]
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\centering
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\includegraphics[width=0.85\textwidth]{../figures/market_share.png}
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\caption{Market Share Distribution (2024)}
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\figuresource{Company annual reports, industry analysis}
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\label{fig:market_share}
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\end{figure}
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```
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---
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## List Formatting
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### Bullet Lists
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```latex
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\begin{itemize}
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\item First item with automatic blue bullet
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\item Second item
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\item Third item
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\end{itemize}
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```
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### Numbered Lists
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```latex
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\begin{enumerate}
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\item First item with blue number
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\item Second item
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\item Third item
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\end{enumerate}
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```
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### Nested Lists
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```latex
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\begin{itemize}
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\item Main point
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\begin{itemize}
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\item Sub-point A
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\item Sub-point B
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\end{itemize}
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\item Another main point
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\end{itemize}
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```
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---
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## Title Page
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### Using the Custom Title Command
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```latex
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\makemarketreporttitle
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{Market Title} % Report title
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{Subtitle Here} % Subtitle
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{../figures/cover.png} % Hero image (leave empty for no image)
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{January 2025} % Date
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{Market Intelligence Team} % Author/prepared by
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```
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### Manual Title Page
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See the template for full manual title page code.
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---
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## Appendix Sections
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```latex
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\appendix
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\chapter{Methodology}
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\appendixsection{Data Sources}
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Content that appears in table of contents...
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```
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---
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## Common Patterns
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### Market Snapshot Section
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```latex
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\begin{marketdatabox}[Market Snapshot]
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\begin{itemize}
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\item \textbf{Current Market Size:} \marketsize{45.2 billion}
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\item \textbf{Projected Size (2030):} \marketsize{98.7 billion}
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\item \textbf{CAGR:} \growthrate{15.3}
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\item \textbf{Largest Segment:} Enterprise (42\% share)
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\item \textbf{Fastest Growing Region:} APAC (\growthrate{22.1} CAGR)
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\end{itemize}
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\end{marketdatabox}
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```
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### Risk Register Summary
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```latex
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\begin{table}[htbp]
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\centering
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\caption{Risk Assessment Summary}
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\begin{tabular}{@{}llccl@{}}
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\toprule
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\textbf{Risk} & \textbf{Category} & \textbf{Prob.} & \textbf{Impact} & \textbf{Rating} \\
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\midrule
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Market disruption & Market & High & High & \riskhigh{} \\
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\rowcolor{tablealt} Regulatory change & Regulatory & Med & High & \riskhigh{} \\
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New entrant & Competitive & Med & Med & \riskmedium{} \\
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\rowcolor{tablealt} Tech obsolescence & Technology & Low & High & \riskmedium{} \\
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Currency fluctuation & Financial & Med & Low & \risklow{} \\
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\bottomrule
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\end{tabular}
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\end{table}
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```
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### Competitive Comparison Table
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```latex
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\begin{table}[htbp]
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\centering
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\caption{Competitive Comparison}
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\begin{tabular}{@{}lccccc@{}}
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\toprule
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\textbf{Factor} & \textbf{Co. A} & \textbf{Co. B} & \textbf{Co. C} & \textbf{Co. D} \\
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\midrule
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Market Share & \rating{5} & \rating{4} & \rating{3} & \rating{2} \\
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\rowcolor{tablealt} Product Quality & \rating{4} & \rating{5} & \rating{3} & \rating{4} \\
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Price Competitiveness & \rating{3} & \rating{3} & \rating{5} & \rating{4} \\
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\rowcolor{tablealt} Innovation & \rating{5} & \rating{4} & \rating{2} & \rating{3} \\
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Customer Service & \rating{4} & \rating{4} & \rating{4} & \rating{5} \\
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\bottomrule
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\end{tabular}
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\end{table}
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```
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---
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## Troubleshooting
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### Box Overflow
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If box content overflows the page, break into multiple boxes or use page breaks:
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```latex
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\newpage
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\begin{keyinsightbox}[Continued...]
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```
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### Figure Placement
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Use `[htbp]` for flexible placement, or `[H]` (requires `float` package) for exact placement:
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```latex
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\begin{figure}[H] % Requires \usepackage{float}
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```
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### Table Too Wide
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Use `\resizebox` or `adjustbox`:
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```latex
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\resizebox{\textwidth}{!}{
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\begin{tabular}{...}
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...
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\end{tabular}
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}
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```
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### Color Not Appearing
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Ensure `xcolor` package is loaded with `[table]` option (already included in style file).
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---
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## Compilation
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Compile with XeLaTeX for best results:
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```bash
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xelatex report.tex
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bibtex report
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xelatex report.tex
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xelatex report.tex
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```
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Or use latexmk:
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```bash
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latexmk -xelatex report.tex
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```
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